AT the tender age of one, young Sophie-Rose sure knows how to make a party entrance.
The niece of former Auburn deputy mayor Salim Mehajer (the daughter of his sister Fatima Elkheir) was carried into her first birthday party on the weekend by her parents, and was accompanied by four drummers.
And what a party it was.
The Daily Mail estimates that the soiree cost between $8000 and $10,000. Party planner Zena Zaidi from
Elegant Tea Time said there was “no budget” for the party and it featured a balloon and flower wall (naturally), a five-tier birthday cake by
Holy Suga with a single candle on top, and a fruit cart. There was also a dessert table with
100 different desserts provided by Sweet Treats by Alanna.
The tiara-topped cake surrounded by various desserts in front of the balloon wall.Source:Instagram
Just in case Sophie-Rose was in any doubt that she is a princess, tiaras were sprinkled throughout the decorations, including one on the top of the cake, and one perched at a jaunty angle on the birthday girl’s head:
While the birthday girl was dressed in a tutu and fairy wings, mum Fatima was dressed in an outfit fit for a bride, in an off-the-shoulder white lace gown with studded stilettos.
All set up for the party.Source:Instagram
If you think the event has a similar vibe to the birthday party Terry Biviano recently threw for her daughter, you’re correct. We thought that cake cart looked familiar ...
It’s hard to tell whether Salim was in attendance at his niece’s birthday party. He’s usually quite active on social media, posting photos from family events, but on Thursday at 4.16am Salim posted this rather cryptic update on Facebook:
Salim’s Facebook post.Source:Facebook
And now his Facebook page seems to have been killed, leading to an error message.
The Mehajer family is no stranger to lavish parties.
Fatima and Jamal’s wedding in 2013 certainly wasn’t a low-key affair if the video is anything to go by ...
Salim Mehajer's sister Kat (in the black top) with friends at her bridal shower. Picture: Facebook/Sahar MohaiaSource:Facebook
... And let’s not forget
Salim’s wedding (that involved helicopters, 35 cars, 45 bikes, 40 drummers, eight groomsmen, eight bridesmaids a seaplane and a jet) and his wife Aysha’s $50,000 30th birthday party that rapper Tyga was flown in for:
Tyga, Omarion and entourage visit Salim Mehajer's home in the lead up to wife Aysha’s 30th birthday party. Picture: FacebookSource:Facebook
IT’S been six years since commercial TV networks stopped broadcasting on analog and the nation started taking full advantage of the content on their digital channels.
Ten, in particular had success with Eleven, which launched in 2011. And a huge part of that was their decision to shift Neighbours from the main channel in order to underpin Eleven’s programming roster.
For years, the long-running soap dominated the digital ratings, but recentlyNeighbours has been deposed — and it’s having a huge impact on Aussie families.
Peppa Pig,Shaun The Sheep, Ben and Holly’s Little Kingdom and other ABC2 shows now regularly top the daily digital ratings, at times far outstripping what is on the main channels for Nine, Seven and Ten.
Shaun The Sheep leads the pack in the digital ratings race. Picture: Supplied.Source:Supplied
And given their target audience is tiny — both in stature and numbers — the fact these kids programs rival Today and Sunrise when it comes to eyeballs tuning in is raising alarm bells.
“A lot of parents feel that those (ABC2) programs are beneficial to the children,” parenting expert Dr Karen Phillip said.
“But by beneficial you don’t know if they mean education or childminding. To me, it’s more childminding.”
The fact our
children are so engaged with screens has led to not just the inability to use their imagination, but has even been linked to a lack of empathy development added Dr Phillip.
“Kids are losing the capability of developing skills in empathy and reading other people’s body language because they’re so not in tune with it anymore,” she said.
“Even with their friends, they’ll play next to them on an iPad but not with them.
“They’re sitting in front of a screen and being entertained externally and continuously. Even four and five year olds are losing the ability to come up with new games, new concepts and new ideas because they’re so used to being entertained by an external source.”
Small screen stars Ben and Holly from Ben & Holly's Little Kingdom. Picture: Supplied.Source:Supplied
Media analyst Steve Allen is unsurprised by the ratings success of ABC2.
Roughly ten years ago, the free to air networks had strict guidelines set in place around their children’s content. As such, many of the shows aimed at that audience became commercially unviable. And given the same rules don’t apply to Foxtel — meaning many parents made the switch to their kids’ channels — it was only the ABC who continued to create original content.
“Parents think that there is trusted content there and that they’re not going to get pester power from it so they’re very happy to encourage the screen being the childminder,” said Allen.
They also have another surprising card up their sleeve.
Continuous viewing is not ideal for your child’s development, warns Dr Karen Phillip. Picture: Supplied.Source:News Limited
“Kids aren’t like young adults — and even older adults — who want to resist appointment viewing and want programs that are available 24 hours a day, seven days a week,” said Allen.
“Kids are no longer resisting appointment viewing. They get home from school or from playing outside and they’re very happy that their favourite program comes on — whether it’s at 3.30 in the afternoon or 7.30 in the morning.”
But while the effects of too much of that appointment TV can be negative, Dr Phillip said that there are ways to turn it to your benefit.
“If parents interact with them during a show or if they want to watch, say Peppa Pigand they’re doing the singing and dancing and interacting, that’s completely different,” she said.
“We just (also) need to make sure that we provide the opportunity for children to engage in their own play.”
Resource: news.com.au
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